Innovation and business segment
The concept idea was launched in the summer 2019, it was about to provide simple
project branch - where the main projects are visible through the centralized space for with web-application and software prototypes.
Skyinformatics and business is inspired to host prototypes which are sales and marketing driven as well to satisfy process innovation for different use cases.
Sales-driven based philosophy
The term sales-driven is abstract but not unknown. According azcentral business -
"A company that employs a sales-driven strategy wants to
secure business as soon as possible and emphasizes convincing the customer to buy
the product. In a sales-driven firm, sales representatives tend to highlight what the
product can do for the customer." In contrast to market-driven approach on "Finding
out what the customer needs and puts less emphasis on short-term results."
Representatives in a sales-driven firm have a tendency to micro-
manage the sales process. They see each customer as either a potential success
or a potential failure, with respect to market analysis.
Implementation of sales-driven philosophy
Our qualitative researches have shown that our that goal of our main projects supports the idea of sales-driven approach.
Quote from our research. An example said by high selling coach with 3 athletic and sport colleges: "One
can do all of the training types but usually lack seller experience".
In the next part we always as questions due to implementation of sales-driven systems.
- How can we support a sales-driven approach in a digital platform or web-application?
- How can we improve micro-process that leads towards a sale success between a seller and potential costumer?
- How can we avoid failures with a potential connected costumer and their respective seller or vendor.